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2010年07 期
| 標(biāo)題 |
| 西安車務(wù)段貨運營銷策略的建議(28 卷) |
| 英文標(biāo)題 |
| Suggestions on Marketing Strategies of Freight Traffic in Xi’an Train Operation Depot |
| 摘要 |
| 通過對西安車務(wù)段管內(nèi)的貨物品類分布、到發(fā)作業(yè)量及貨主情況的分析，針對存在的運輸品種比較單一；卸車大于裝車，卸后空車?yán)寐瘦^低；貨源不穩(wěn)定等問題，提出加大宣傳力度，樹立正確的營銷觀念，強化動態(tài)管理，合理確定重點客戶，健全客戶評測制度，完善營銷機制等貨運營銷 |
| 作者 |
| 新聞作者:羅 洲1，夏開榮2 |
| 關(guān)鍵字 |
