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2010年02 期
| 標題 |
| 基于顧客價值理論的鐵路貨運營銷創(chuàng)新研究(30 卷) |
| 英文標題 |
| Research on Innovation of Railway Freight Marketing based on Customer Value Theory |
| 摘要 |
| 闡述顧客價值理論與鐵路貨物運輸營銷的密切關(guān)系，對鐵路貨運顧客價值重要性及感知評價等進行定性和定量的實證研究，最后提出基于顧客價值的鐵路局貨運營銷創(chuàng)新策略。 |
| 作者 |
| 新聞作者:呂洪兵，劉 軍，劉曉丹 |
| 關(guān)鍵字 |
