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2003年06 期
| 標(biāo)題 |
| 強(qiáng)化營銷 提高鐵路運(yùn)輸產(chǎn)品的供給能力(21 卷) |
| 英文標(biāo)題 |
| Enhancing Marketing and Raising the Supplying Capability of the Railway Transportation Products |
| 摘要 |
| 針對(duì)我國全面建設(shè)小康社會(huì)對(duì)鐵路客貨運(yùn)輸需求總量和質(zhì)量的變化和發(fā)展，指出在加快路網(wǎng)建設(shè)和實(shí)現(xiàn)技術(shù)裝備現(xiàn)代化的同時(shí)，應(yīng)強(qiáng)化營銷，樹立新理念，積極開發(fā)鐵路客貨運(yùn)輸新產(chǎn)品，并努力實(shí)現(xiàn)鐵路客貨營銷信息化。 |
| 作者 |
| 新聞作者:黃鶴群 |
| 關(guān)鍵字 |
