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2011年08 期
| 標(biāo)題 |
| 德國鐵路靈活多樣的客票營銷方式(33 卷) |
| 英文標(biāo)題 |
| Diversified Ticket Marketing Modes of Germany Railway |
| 摘要 |
| 德國鐵路客票銷售過程中靈活的票價政策、完善的營銷機(jī)制，以及多方位的營銷渠道為我國的客票營銷機(jī)制提供了借鑒。我國應(yīng)開展多種形式的售票，增加自動售票機(jī)數(shù)量，提高客票的優(yōu)惠力度，積極推行優(yōu)惠卡、周末票、通票、團(tuán)體票等優(yōu)惠票種，大力吸引客源；繼續(xù)拓寬實名制售票范 |
| 作者 |
| 新聞作者:王曉云 |
| 關(guān)鍵字 |
