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2010年01 期
| 標(biāo)題 |
| 客貨分線下鐵路貨運(yùn)營銷的發(fā)展思路研究(32 卷) |
| 英文標(biāo)題 |
| Study on the Thoughts of Developing Railway Freight Marketing Under the Situation of Non-Mixed Transport |
| 摘要 |
| 鐵路路網(wǎng)規(guī)模的擴(kuò)大和技術(shù)裝備水平的提升對管理和服務(wù)水平提出更高要求，運(yùn)輸能力的寬松和新的發(fā)展形勢，更需要進(jìn)一步全面提升鐵路貨運(yùn)組織和貨運(yùn)營銷水平。通過總結(jié)分析我國鐵路貨運(yùn)營銷發(fā)展現(xiàn)狀，分析了新形勢下加強(qiáng)鐵路貨運(yùn)營銷的重要意義?；谑袌鰻I銷、集約化、物流理 |
| 作者 |
| 新聞作者:郭玉華 |
| 關(guān)鍵字 |
