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2009年11 期
| 標(biāo)題 |
| 鐵路貨運大客戶戰(zhàn)略發(fā)展研究(31 卷) |
| 英文標(biāo)題 |
| Study on Strategic Development of Major Clients in Railway Freight Traffic |
| 摘要 |
| 根據(jù)二八法則和客戶關(guān)系管理理論，鐵路大客戶可以依據(jù)客戶價值進行識別和選擇，并根據(jù)鐵路大客戶戰(zhàn)略的發(fā)展，進行鐵路運輸企業(yè)和大客戶企業(yè)的合作博弈分析，提出在簽訂合作協(xié)議的基礎(chǔ)上，簽訂利益分配協(xié)議，使雙方自覺采取合作的策略，通過聯(lián)合優(yōu)化，實現(xiàn)整體效益和路企雙贏 |
| 作者 |
| 新聞作者:葉玉玲，王藝詩，韓聰穎 |
| 關(guān)鍵字 |
