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2007年06 期
| 標(biāo)題 |
| 擴大鐵路貨運市場份額營銷策略的思考(29 卷) |
| 英文標(biāo)題 |
| Thoughts on the Marketing Strategy of Expanding Railway Freight Market Share |
| 摘要 |
| 根據(jù)鐵路貨運市場現(xiàn)狀和鐵路貨物運輸面臨市場份額下降的趨勢，結(jié)合對貨運需求的影響因素，分析影響鐵路貨運市場份額的主要原因,提出了遏制市場份額下降的市場細分策略、大營銷策略、新產(chǎn)品策略、價格策略、優(yōu)化運能整合資源策略、信息化策略、快速反應(yīng)策略和向現(xiàn)代物流業(yè)拓展 |
| 作者 |
| 新聞作者:徐友良 |
| 關(guān)鍵字 |
