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2007年04 期
| 標(biāo)題 |
| 關(guān)于鐵路多經(jīng)企業(yè)集團(tuán)創(chuàng)建知名品牌的探討(29 卷) |
| 英文標(biāo)題 |
| Exploration on Establishing Famous Brands of Railway Diversified Business Enterprises |
| 摘要 |
| 積極培育企業(yè)知名品牌和強(qiáng)勢品牌，實(shí)施品牌戰(zhàn)略與品牌運(yùn)營，是鐵路多經(jīng)企業(yè)集團(tuán)提升核心競爭力的最緊迫任務(wù)，通過對創(chuàng)建鐵路知名品牌的必要性與可行性、科學(xué)論證與階段劃分、創(chuàng)建原則與基本思路、組織領(lǐng)導(dǎo)與保障措施等問題的深入探討，提出鐵路多元經(jīng)營企業(yè)集團(tuán)創(chuàng)建知名品牌 |
| 作者 |
| 新聞作者:曹俊華 |
| 關(guān)鍵字 |
