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2006年02 期
| 標(biāo)題 |
| 合資鐵路實(shí)施大客戶營(yíng)銷戰(zhàn)略的探討(28 卷) |
| 英文標(biāo)題 |
| Inquiring into the Strategies of Key Account Marketing for Joint Stock Railway |
| 摘要 |
| 廣梅汕鐵路有限責(zé)任公司在貨運(yùn)營(yíng)銷中實(shí)施大客戶戰(zhàn)略，積極探索鐵路貨運(yùn)物流化，推進(jìn)貨運(yùn)營(yíng)銷改革。主要采取了宣傳到位，形成共識(shí)；明確目標(biāo)，協(xié)調(diào)作戰(zhàn)；誠(chéng)信營(yíng)銷，持續(xù)改進(jìn)；創(chuàng)新服務(wù)，提高大客戶忠誠(chéng)度等措施，同時(shí)指出大客戶戰(zhàn)略實(shí)施中應(yīng)注意的問題。 |
| 作者 |
| 新聞作者:陳東明，黃由衡，楊偉賢 |
| 關(guān)鍵字 |
