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2003年10 期
| 標(biāo)題 |
| 強化鐵路客貨營銷 提高運輸產(chǎn)品競爭力(25 卷) |
| 英文標(biāo)題 |
| Enhance Railway Passenger Transport Marketing, Improve Competence of |
| 摘要 |
| 鐵路運輸企業(yè)要想在激烈的市場競爭中求得生存和發(fā)展，就必須采取各種行之有效的營銷手段，通過實施產(chǎn)品策略、渠道策略、促銷策略和價格策略，去開發(fā)適應(yīng)市場需求的運輸產(chǎn)品，以靈活的營銷代理去占領(lǐng)市場，擴大客貨運量，同時以合理的價格參與市場競爭，才能不斷提高企業(yè)的效 |
| 作者 |
| 新聞作者:李遠卿 |
| 關(guān)鍵字 |
