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2003年03 期
| 標(biāo)題 |
| 鐵路貨運(yùn)市場(chǎng)營(yíng)銷組合探討(25 卷) |
| 英文標(biāo)題 |
| Exploration on the Marketing Constitution of Railway Freight Transport Market |
| 摘要 |
| 介紹營(yíng)銷組合各要素（包括產(chǎn)品、價(jià)格、渠道、促銷、人員、過程、顧客服務(wù)）在鐵路貨運(yùn)市場(chǎng)營(yíng)銷中的應(yīng)用。通過南寧站貨運(yùn)營(yíng)銷組合案例分析，說明鐵路貨運(yùn)生產(chǎn)部門在選定目標(biāo)市場(chǎng)后，必須實(shí)施合理的營(yíng)銷組合，才能實(shí)現(xiàn)預(yù)定營(yíng)銷目標(biāo)，體現(xiàn)鐵路在貨運(yùn)市場(chǎng)的競(jìng)爭(zhēng)優(yōu)勢(shì)。 |
| 作者 |
| 新聞作者:勞政昌 |
| 關(guān)鍵字 |
