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2003年01 期
| 標(biāo)題 |
| 強(qiáng)化營(yíng)銷 提高鐵路貨運(yùn)競(jìng)爭(zhēng)能力(25 卷) |
| 英文標(biāo)題 |
| Enhance Marketing, Improve Competence for Railway Freight Transport |
| 摘要 |
| 鐵路貨運(yùn)面臨嚴(yán)峻挑戰(zhàn)，強(qiáng)化營(yíng)銷，提高競(jìng)爭(zhēng)能力，是其生存發(fā)展的根本途徑。通過(guò)對(duì)當(dāng)前鐵路營(yíng)銷、運(yùn)輸及貨運(yùn)服務(wù)等工作現(xiàn)狀的分析，指出提高競(jìng)爭(zhēng)能力應(yīng)著重解決好10個(gè)方面的問(wèn)題。主要是開(kāi)展物流服務(wù)；增設(shè)代辦點(diǎn)；整合鐵路信息，支持營(yíng)銷決策；優(yōu)化運(yùn)輸組織等。 |
| 作者 |
| 新聞作者:劉東明 |
| 關(guān)鍵字 |
